I’ve been working with small businesses and different levels of entrepreneurs for the past 10 + years and the main area that everyone tends to either forget, or rarely get full control of is the Marketing.
Entrepreneurs pay to have nice facilities, to have great products, and even to do some branding… However when it comes time to “Get the money”; most business owners are helpless to the whim of the marketplace.
I believe marketing should produce results and be held accountable. I cringe when I see businesses spending money on general advertising and focusing on creativity and cute slogans. There seems to be a lack of focus on producing a sale and I’ve committed myself studying and understanding what makes businesses grow, succeed, and last the test of time.
My goal and obsession since I started my first company in high school selling cheesecakes has been to master the ability to drive new business and direct the desire of my prospect on to whatever I am selling.
When I first started I was helpless and didn’t know what to do.. so I did what often happens; I closed shop because I could not pay the bills. After much trial and error, I’ve earned 6+ figures for my clients and am excited to share with you what I am learning.
I see myself as an Entrepreneur in Training. I haven’t figured it all out yet, and am just another guy learning to live a good life and be useful along the way. The articles and videos you see on my site are just my opinions at this point in time based on experience, mentors, or random thoughts that wanted expression.
If you’re interested in what I have to say, just hit the social buttons at the top of the page and I’ll do my best to keep you privy to the goings on of Ulrich Inge 🙂